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Client: Razer
Studio: Masonry Studios
Role: Creative Lead
Viper V3 Pro, Launch Film
Designing a hybrid live-action and CGI product launch film,
created in collaboration with esports pro, Zekken.
Impact
The Razer Viper V3 Pro was built for one thing: elite performance. Speed, precision, and control engineered for the highest level of play.
But exceptional products need more than technical proof. They need belief. Razer brought us in to make that performance visible.
Working closely with the team, we built a launch film where motion became the language of the product. Sequences moved with the rhythm of professional play, translating speed into momentum, precision into timing, and responsiveness into instinct. With Zekken at the center, the mouse was shown as any great tool should be, as an extension of mastery.
Designing a visual and motion system carrying intent through every frame, integrating narrative, performance cues, and product selling points. From storyboarding and co-directing to overseeing 3D production and refining the edit, every choice resulted in a film that made the Viper V3 Pro’s capabilities feel immediate and real.
Shoutout to Creative X Entertainment, for the incredible shoot!
Role
Key Visuals
Behind The Scenes
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