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Client: Razer
Studio: Masonry Studios
Role: Creative Lead
Joro,
Launch Film
Designing a CGI product launch film for the Razer Joro.
Impact
The Razer Joro was built for absolute portability. Hyper-thin, hyper-light, hyper-compact, and engineered with Bluetooth 5.0 to pair across three devices on the fly.
Our focus was making that weightlessness tangible. To build a visual narrative around seamless transition, tracking the keyboard as it moves effortlessly between different spaces, setups, and environments. It wasn't just about listing specs, it was about showing how a high-performance tool integrates into a lifestyle on the move.
Designing a visual and motion system carrying intent through every frame, integrating narrative, performance cues, and product selling points. From storyboarding and co-directing to overseeing 3D production and refining the edit, every choice resulted in a film that made the Joro’s capabilities feel immediate and real.
Role
Key Visuals
Behind The Scenes
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